Be a Rolex

Hey team, can you believe it’s March? Here we are, another Monday Message. And I’m here to talk to you about… well, what’s on the screen behind me. In a world of Timex, be a Rolex.

How does that fit with our core values, our core purpose? Be valuable because nothing less will do. Be Valuable. Because nothing less will do. It’s our core purpose, it’s our motto, it’s what we stand behind. It’s what we believe really, truly to be true. In a world of Timex, be a Rolex. It’s known for its excellence. When you set a Timex on the table and you set a Rolex on the table, and you said, “Hey, I’ll give you a watch, which one would you like?” People are going to gravitate to the Rolex because it’s a status symbol of power, of prestige, of all of those things.

Now, for me, it wouldn’t mean all that much because I’m not into flashiness and things like that. But what it stands for when people talk about Rolex, that it carries its weight. It carries its own name based on people know it’s excellence. So how does that relate to be valuable because nothing less will do? Be valuable because nothing less will do, be that status symbol, be excellent, be valuable.

I’ve said this many, many times and I’ll say it again: be valuable. If you seek out to be valuable to your client, to your community, to your company, to your wife, to your children, if you seek out to be valuable to others and for others, if you put yourself on the back burner and put other people before you, if you do those things, if you’re looking out to truly be valuable in your community and around you, you’ll become a person that people gravitate to, that people rely on, that people ask advice of. You will start to recognize that because people recognize you as that status symbol of excellence, like a Rolex watch.

And that symbolism, I want you to think about, like, what can I do to be more valuable? For you. And if those are the things, you’ll never want for a job, never a day in your life because people are looking for people of value. No matter where you go, it doesn’t matter what industry you’re in. You will rise to the top every single time because you are putting first value. You are being the value that others need, and by doing so, in result, you are a Rolex in a Timex world. And that’s a powerful statement. So as you’re thinking about that statement, as you’re moving through this week in this world of Timex, be a Rolex, be valuable because nothing less will do. God bless you guys, have a wonderful week. I’ll see you next week. Thank you.